Engagement | Interactivity
Engagement | Interactivity
WHAT’S NEW
BBC Study: Generative AI and Audiences
TheySaid
Uses AI to create surveys, interviews, user tests, and polls
Kvistly
AI-powered quiz maker for better training and team building
Journalist’s Resource: What Journalists and the Public Think About Journalism and Technology
Google Opal
Sign up for its beta program and build mini-apps with no code. It comes with templates that can help you Create AI ads for your target audience and brand, get an accurate view of how the internet views your business and turn any YouTube video into an interactive quiz.
Poynter: What News Audiences Can Teach Journalists About AI
AI Quiz Generator
AI-powered quiz generator instantly creates customized quizzes based on the content you provide. Once the quiz is generated, you can easily edit, save, and share the quizzes, making it simple to tailor assessments and distribute them for wider use.
ENGAGEMENT
CustomGPT: Social Listening Specialist
Analyzes your social media accounts and documents. Offers great advice on different approaches. Upload spreadsheets, even screengrabs of your posts to analyze.
JAMES
A “digital butler” developed by The Times and The Sunday Times that media can use to personalize the distribution of newsletters by learning from reader behaviors and preferences. By personalizing content, The Times and The Sunday Times were able to reduce the unsubscribe rate on their newsletters. Contact them for access/pricing.
BBC Study: Generative AI and Audiences
How Do News Audiences Experience and React to Generative AI in Journalism?
Journalist’s Resource: What Journalists and the Public Think About Journalism and Technology
Local News Audience Assistant
A custom GPT that compiles case studies, best practices, Q&As, tip sheets, audio and video recordings and more around audience development from journalism support organizations. There are so many excellent online resources on how journalists can experiment with growing their audiences in new ways, or utilize best practices from other news organizations. But often, finding the exact resource you’re looking for can be challenging. We started with resources from 2018-onward that fell into four primary categories: How do I grow my social media presence? How do I build or grow my event strategy? How can I reach and build trust with new audiences? How do I grow my newsletter?
Baekdal’s News Analyzer
A custom GPT that analyzes news articles, extracts metadata, and offers publishers actionable suggestions. Read more about the tool
Trusting News: Election Toolkit
Trainings and materials to build trust with readers with your election coverage.
AI Quiz Generator
AI-powered quiz generator instantly creates customized quizzes based on the content you provide. Once the quiz is generated, you can easily edit, save, and share the quizzes, making it simple to tailor assessments and distribute them for wider use.
Trusting News: New Research: Journalists Should Disclose Their Use of AI. Here’s How.
What do audiences expect from media using AI? They want to know how they’re using it.
Audience.io
The audience management platform you need to close advertisers and capture significant incremental revenue.
Poynter: What News Audiences Can Teach Journalists About AI
VisualPing Button
A free tool and easy code install that allows readers to “track” your page and get email alerts when you update that specific page.
Quizzes, Polls, Surveys and Other Interactive Tools
Google Opal
Sign up for it’s beta program and build mini-apps with no code. It comes with templates that can help you Create AI ads for your target audience and brand, get an accurate view of how the internet views your business and turn any YouTube video into an interactive quiz.
Quizgecko
AI test and quiz maker
Newsgames
Builds news quizzes, crossword puzzles and other games using AI
Beta.Monic
Create quizzes, flash cards, etc.
TheySaid
Uses AI to create surveys, interviews, user tests, and polls
Opinion Stage AI
Create a form, survey, poll, or quiz with AI
Google Forms
Free and is strong for basic surveys and feedback.
Yippity
Transform text into multiple choice, true/false, or fill-in-the-blank quizzes automatically with our AI-powered question generator.
Best Polling Tools for a Learning Environment
Survicate
AI-powered surveys and analysis
Kvistly
AI-powered quiz maker for better training and team building
Tally
Free online form creation
Formgent
WordPress AI form builder. Experience the power of AI-driven form creation. Design unlimited forms effortlessly—no technical skills needed.
Airtable
Forms will flow data into tables for easy analysis.
Metaforms
Collects feedback and conducts surveys with AI
Aftercare
AI-powered surveys for in-depth user feedback
Survey Monkey
Microsoft Forms
Metaforms
AI-powered form builder
Reliv
Automate QA test in five minutes
ANDRE
Automates survey data analysis with advanced AI
Editor’s note: This list of survey and form-building tools appeared in one of Jeremy Caplan’s Wonder Tools newsletters. You can subscribe to his newsletter.
Typeform
Paid tool that presents questions one at a time.
Coda
Build forms and documents

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Resources | Tools | Training